HYDRATION YOU CAN TRUST

LOVED BY 95% OF OUR CUSTOMERS

Experience Deep Hydration

KITAO AM RITUAL

MORNING GLOW KIT

Everything You Need for a Luxurious Daytime Skincare Routine

GREEN ENERGY FOR YOUR SKIN

POWER OF MATCHA

Nourish, Protect, and Glow.

Timeless Tradition for Skin and Spirit

THE ESSENCE OF JAPANESE ZEN SKINCARE

CLAIM YOUR FREE 7-DAY TRIAL SAMPLES

CLAIM YOUR FREE 7-DAY TRIAL SAMPLES

CLAIM YOUR FREE 7-DAY TRIAL SAMPLES

CLAIM YOUR FREE 7-DAY TRIAL SAMPLES

CLAIM YOUR FREE 7-DAY TRIAL SAMPLES

CLAIM YOUR FREE 7-DAY TRIAL SAMPLES

CLAIM YOUR FREE 7-DAY TRIAL SAMPLES

CLAIM YOUR FREE 7-DAY TRIAL SAMPLES

CLAIM YOUR FREE 7-DAY TRIAL SAMPLES

CLAIM YOUR FREE 7-DAY TRIAL SAMPLES

CLAIM YOUR FREE 7-DAY TRIAL SAMPLES

CLAIM YOUR FREE 7-DAY TRIAL SAMPLES

CLAIM YOUR FREE 7-DAY TRIAL SAMPLES

CLAIM YOUR FREE 7-DAY TRIAL SAMPLES

CLAIM YOUR FREE 7-DAY TRIAL SAMPLES

CLAIM YOUR FREE 7-DAY TRIAL SAMPLES

CLAIM YOUR FREE 7-DAY TRIAL SAMPLES

CLAIM YOUR FREE 7-DAY TRIAL SAMPLES

CLAIM YOUR FREE 7-DAY TRIAL SAMPLES

CLAIM YOUR FREE 7-DAY TRIAL SAMPLES

CLAIM YOUR FREE 7-DAY TRIAL SAMPLES

CLAIM YOUR FREE 7-DAY TRIAL SAMPLES

CLAIM YOUR FREE 7-DAY TRIAL SAMPLES

CLAIM YOUR FREE 7-DAY TRIAL SAMPLES

Your Morning Skincare Steps

ECO-CERT ORGANIC

Our core ingredient is ECOCERT-certified organic matcha from Kyoto, Japan.

NO PARABEN

Preservative-free for gentle, worry-free use.

NO PHTHALATE ESTERS

Phthalate-free to ensure a clean, safe formula.

NO ANIMAL TESTING

Our products are developed with compassion—never tested on animals.

NO SYNTHETIC COLORANTS

Purely natural hues from ingredient colors only.

NO MINERAL OIL

Free from mineral oils, allowing your skin to breathe naturally.

NO MICROBEADS

Environmentally friendly, with no microbeads to pollute our oceans.

ABSOLUTE BEST SELLERS

KITAO MATCHA

Matcha & Chia Essence Lotion

With antioxidant-rich matcha green tea and three other powerful superfoods (acai, chia seed, and quinoa), this essence lotion softens and rehydrates the top layer of dry skin cells, delivering powerful antioxidants to the vital layers of your skin.

$22.99

KITAO MATCHA

Matcha & Chia Facial Cream

With antioxidant-rich matcha green tea and three other powerful superfoods, this facial cream quenches dryness while replenishing the skin with Matcha. Chia seed helps fight against free radicals and Acai helps enliven the complexion as Quinoa balances oil.

$22.99

STEPS TO RADIANT SKIN WITH KITAO MATCHA

  • Step 1. Cleansing Cream

    Gently remove makeup with our Cleansing Cream. For stubborn eye makeup, use an eye makeup remover as needed.

  • Step 2. Enzyme Powder Wash

    Wash away dirt and makeup residue with our foamy Enzyme Powder Wash for a fresh start.

  • Step 3. Exfoliating Gel (1-2 Times a Week)

    Buff away dead skin cells to prepare your skin for better absorption of products.

  • Step 4. Essence Lotion

    Tone and replenish moisture with our best-selling Essence Lotion, leaving skin soft and balanced.

  • Step 5. Facial Cream

    Lock in hydration day and night with our lightweight, non-sticky Facial Cream.

  • Step 6. Night Hydration Mask

    Use our sleep-on mask before bed to wake up with plump, deeply hydrated skin.

A lady washing face with foaming soap

Proudly Organic, ECOCERT-Certified

WE BELIEVE THE BETTER INGREDIENTS THE BETTER YOU FEEL

Your skin deserves the best, and we believe if you wouldn't put an ingredient in your body, you shouldn't put it on your body. That's why all of our products are made with the highest-quality ingredients- From our ethically-sourced organic matcha from Kyoto to our superfood blend of açai, chia seeds, and quinoa.

​For over 100 years, our customers have trusted us to bring them the best ingredients for a natural J-Beauty lifestyle, and we are committed to being a leader in clean beauty for years to come.

Leader in J-BEAUTY for Over 100 Years

WE ARE KITAO MATCHA

Rooted in Japanese tradition, KITAO has been dedicated to the cosmetics industry since in 1919. For over a century, we’ve made it our mission to provide skincare that is clean, organic, and true to our Japanese roots.

WHAT OUR CUSTOMERS ARE SAYING