Kitao Matcha J-Beauty 101

  • The Japanese Double-Cleanse

    Double cleansing might seem like a new concept, but itโ€™s actually been a part of Japanese beauty for centuries. Hundreds of years ago, Japanese women desired flawless porcelain complexions that they achieved with a bright white powder blended with wax. To remove the makeup, they used an emollient...
  • No Pesticides at Kitao Matcha Farm

    Kitao Matcha Skincare is the #1 Clean beauty regimen in Japan because we use only ECOCERT organic matcha grown in Uji, Kyoto! Matcha cultivation began there in the 13th century, and for over 350 years the stewards who inherited this land have been committed to the most quality, pesticide-free cul...