Kitao Matcha J-Beauty 101
You hear us talking a lot about matcha, but another powerhouse ingredient in Kitao Matcha line is chia seed. These exceptional little seeds do wonders for your skin. Omega 3 fatty acids are one of the things that protect your skin from damage and aging. We all have an acid mantle or acid barrie...Double cleansing might seem like a new concept, but it’s actually been a part of Japanese beauty for centuries. Hundreds of years ago, Japanese women desired flawless porcelain complexions that they achieved with a bright white powder blended with wax. To remove the makeup, they used an emollient...Kitao Matcha Skincare is the #1 Clean beauty regimen in Japan because we use only ECOCERT organic matcha grown in Uji, Kyoto! Matcha cultivation began there in the 13th century, and for over 350 years the stewards who inherited this land have been committed to the most quality, pesticide-free cul...