Why is matcha so special?

Matcha is a type of green tea made by taking young tea leaves and grinding them into a bright green powder. The use of Matcha dates back nearly a thousand years. There’s a reason this special drink has been revered for so long. The health and wellness benefits have been known for centuries.


Now we have the science to understand why matcha is not only delicious but why it makes you feel so wonderful. It is especially full of the antioxidant EGCG, which helps with a myriad of health issues.


For your skin, EGCG protects against free radicals and oxidation to sustain healthy skin. The green color of matcha comes from chlorophyll which is known to help with oily, acne prone skin and helps tighten pores. It also is full of vitamins A, C, E, K, and B complex. These vitamins help promote collagen production, which leads to that youthful, plump, mochi skin we all strive for!


Kitao is special not only because we use matcha in our products, but also because our matcha is ECOCERT certified organic matcha, so you can be sure you’re getting all the matcha benefits without all the gross pesticides.